‍While I leverage AI for campaign creative and performance, the core strategy and most critical decisions are driven by expert human oversight, me. I ensure the strategy is sound, while the AI serves as a powerful, 24/7 tool to fine-tune keywords and bids under my direction.

I manage the pay-per-click (PPC) ads and creative, so you pay only when a reader is interested enough to actually “pick up” your book (click on your ad). You benefit from thousands of free impressions, and I'll keep that cost-per-click as low as possible (starting tests in the $0.33 to $0.66 range is typical for us!)

What does this mean for your bottom line? Real Growth: We always see an increase in book sales, and increased sales increase your momentum.

Advertising doesn't just deliver sales today. By boosting your sales velocity, you're making your book look irresistible to Amazon’s own algorithm. This materially increases the likelihood that Amazon will recommend your book organically. Ads are often the prerequisite for giving your book a real chance to be discovered.

Is the goal to profit? Absolutely. Ads alone rarely guarantee sustained success, although roughly 23% of authors in the program come close to or exceed breakeven on ad spend. That's a meaningful number, and the sales velocity is invaluable.

‍Sales depend heavily on the quality of your book and the strength of your reviews. In short, ads are not a guarantee of profit, but they are often a prerequisite for giving your book a real chance to be discovered. If your Amazon ads are generating clicks but failing to convert to sales, the issue often lies with your product listing. Focus on optimizing elements such as your description, book cover, and title to meet the expectations and preferences of the audience your ads are driving to the page.